Wednesday, 12 June 2013

Designed by Apple in California

I tell you, I LOVE the culture of excellence they have baked into the core of this company! 

Here's the poem they opened their 2013 developer conference with. Who does this?!

Apple!!! Yaaaaayyyyyy!


This is it.
This is what matters.
How it makes someone feel.
When you start by imagining
What that might be like,
You step back.
You think.

Who will this help?
Will it make life better?
Does this deserve to exist?
If you are busy making everything,
How can you perfect anything?

We don't believe in coincidence.
Or dumb luck.
There are a thousand “no’s” 
For every “yes.”
We spend a lot of time
On a few great things.
Until every idea we touch
Enhances each life it touches.

We’re engineers and artists.
Craftsmen and inventors.
We sign our work.
You may rarely look at it.
But you'll always feel it.
This is our signature.
And it means everything. 

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